Mr. Gedrick and Me COVER REVEAL!

COVER REVEAL! Mr. Gedrick and Me from Harper Collins will be out this fall, but the cover was just finalized the other day. Very excited about it! Stanley Darrow’s family is falling apart, until a mysterious and magical manny arrives to put things back together again. My favorite kind of story: big heart, lots of laughs, and mysterious goings on. Stay tuned for release date. Middle grade, ages 9-12.


Fall on your face

I listened to Yes Please by Amy Poehler during my drive to Montana. Recommended! Surprisingly full of good advice for creatives, and her reading cracked me up. One nugget I’ll share:

Great people do things before they are ready.

I think this is especially true in the arts. Whether it’s acting, painting, writing, or whatever – taking risks is one of the most important ways to grow at the beginning. Finding your way is going to involve falling on your face, feeling embarrassed, getting up, and keeping at it. I still remember how unready (is that a word?) I was when I handed the Land of Elyon to my local librarian. Let’s just say the meeting for coffee a week later did not go well. And touring was the same. I was so nervous the first time I stood in front of a group of kids and teachers. It’s a miracle I didn’t melt into a gloppy fear blob. But I soldiered on. I wasn’t ready to be a writer, I knew that. Thirty books later, I don’t know if I’m great, but I know that I’m pretty good. If I had waited until I was ready, I’d still be waiting.

Go forth and fall on your faces, newbies! It won’t last forever. And the sooner you get it over with the sooner you WILL be ready.

Fizzopolis II is out!

If you like big adventures, lots of laughs, and being chased by cheese zombies, Floozombies is for you! Join Harold and Floyd in their latest story – see you on the inside!

Fizzopolis book 2 cover

From one to five to five at once

As my kids edge towards career age, I’ve been thinking a lot about work. There’s a momentum that everyone entering or already in the workforce should think about as they prepare and pivot.

My parents generation often worked one or two jobs for their entire adult lives. My generation (I’m 50 now) work an average of five different jobs. Millennials work five jobs at the same time.

This might sound exhausting – five jobs at once? – but it’s really no harder, it’s just different. Millennials are (or must be) more entrepreneurial than previous generations. So five things at once could be a part time job, plus designing and writing or programming on the side, and crafting something they sell on the weekend. And probably working with some friends on a start up in the middle of all this.

People entering the workforce now are already multitasking genius’s, so it’s not a leap to pull off this kind of life. It’s normal. And the reality is, this is what it will take for many of them to find a fulfilling, sustainable work life.

I’ve already changed and followed the flow. I write books, I work in Hollywood on TV scripts and screenplays and producing projects, I design packaging and marketing material, and I’m working on two start up companies. Bonus, I’m more fulfilled than I’ve ever been. The shift from one job to five to doing five at once is challenging, exciting, and best of all – you’re always learning new things.

Where do you fall on this spectrum? I wonder if, even if you have one job, it’s really five. Today’s employers expect employees to have highly diverse skill sets. Listen up newbies! Be great at many things and you’ll fit into the new economy just fine.

Thoughts on where media is going

I consumed a lot of content while I was on the long tour across the country (also a lot of Chipotle bowls). I must have listened to 100 hours of podcasts, watched a ton of movies and TV shows, and read some books. Six weeks on the road mostly alone clarified the reason why some entertainment media is crushing it, while others are either losing ground or stagnating. Here’s what I think is happening – I’d love to hear your opinion. Am I right or wrong? Do you see this happening in your own family and friend group? Let’s talk about it!

Let’s start with active/passive vs. active/active. Lots of entertainment media is active/passive. So this means you can do it while you’re doing something else at the same time. Some of them you can do while you’re driving or walking or cleaning your kitchen. And you can multitask in a million different ways on your phone while you also do all of the following:

Watch a movie or a TV show, listen to a podcast or the radio, play a video game, watch Youtube videos, and scroll through Facebook or Twitter posts on your laptop.

Then there’s active/active entertainment media, something we all enjoyed more before the Internet. These are forms of entertainment where we can’t do something else while we’re doing them, and reading is chief among them. When you’re reading a book, you’re locked in. You can’t do anything else.

Now we get to the heart of the problem, the reason why active/active pursuits are such a tough sell the farther down the technological rabbit hole we go. Kids, teens, and adults have entered a state of continuous partial attention (I’m sure someone else said that first, but I don’t know who). Our brains have been re-wired by our smart phones. We are much more comfortable giving a little bit of attention to many things on a continuous loop, and this is especially true with teens and millennials (all the people who are driving entertainment media).

This last point is for my buddy Jeremy Gonzalez who keeps telling me virtual reality is going to be bigger than anything that’s come before it. I have never agreed, and the above paragraphs are why. It’s the same reason 3D never took off in homes. If you’re watching 3D, you can’t do anything else – you’re locked in. The same is true for VR. If you’re in a virtual world with a headset on, you can’t do anything else, least of all check your phone. VR will go the way of 3D – it will carve out a nice niche, but it’s not going to be as widely consumed as a traditional TV show or a movie you can watch at home. It’s heading in the wrong direction – active/active – a critical flaw in it’s DNA.

And books have this critical flaw as well – reading is possibly the most active/active thing a person can do. This was one of it’s great attributes for centuries, but the world has changed and people have changed along with it. For most people today, reading is hard because it requires complete focus and we’re not wired that way anymore.

I still love a great read, it’s one of my favorite things. But if I’m honest, 20 minutes of uninterrupted reading is a lot for me – and I’m a reader!


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